budget airline

client: OpenAd.net
project: logos, naming, print ad, copy, storyboard for TV ad (concepts)

These brand names (Easy Fly, TaxiFly, CabFly, Gofly, LightFlight, GoFly) suggest that this budget airline company offers the traveller a lot of facilities
(comparing to other budget airlines) with no effort, no wasted time and no extra-money. The visual identity – logo – reflects in shapes and colours the idea
and the feeling that flying with EasyFly (or other name here-proposed) to any destination is affordable, comfortable and easy to manage.

The Josephine Baker ad series is just an example of the manner in which the concept of ‘sparing the savings’ can be developed. For this kind of series, we can use any personality – well-known actors/actresses, movie characters, sport celebrities etc. – whose evolution from richness to poverty was influenced or caused by irrational money waste, in order to sustain our statement “Don’t waste your money. You never know when you need it most.” This is our way of communicating that all people, even the rich ones, should be more careful when it comes to spending their money. Concluding, everyone should choose to pay less money for the same services; why not flying with budget airlines and having almost all services included, instead of paying more for flying with full-cost airlines?